Удаан хугацааны турш олны дунд тархаж байсан цуурхлыг Calvin Klein брэнд өчигдөр албан ёсоор бататгалаа. Dior-ын хуучин бүтээлч захирал одооноос эхлэн Америкийн загварын ордонд ажиллана
Бид бүгд удаан хүлээсний эцэст сүүлийн есөн сарын турш загварын ертөнцөд өрнөсөн Раф Симонс болон Calvin Klеin нарын талаарх халуун сэдэвт цэг тавигдлаа. Францын загварын ордны хуучин бүтээлч захирал амьдралынхаа шинэ хуудсыг эхлүүлж, шинэ ажлаа хүлээж авлаа.
Америкийн алдарт брэндийн төв оффист Раф Симонсын хамтаар цоо шинэ туслах дизайнеруудын баг хүрэлцэн ирсэн байна. Дизайнер бага зэрэг эрчээ алдаж байсан Calvin Klein ордонд шинэ амьдрал бэлэглэж, CK Jeans цувралыг улам хөгжүүлж, брэндийн ерөнхий хэв маягийг шинэчлэх үүрэгтэй ажиллах болно.
Calvin Klein, Inc. today announced the appointment of Raf Simons as Chief Creative Officer of the brand, effective immediately. ⠀ Mr. Simons will lead the creative strategy of the Calvin Klein brand globally across the Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Home brands. As part of his role as Chief Creative Officer, Mr. Simons will oversee all aspects of Design, Global Marketing and Communications, and Visual Creative Services. Mr. Simons’ first collections will debut for the Fall 2017 season. ⠀ The appointment of Mr. Simons as Chief Creative Officer marks the implementation of Calvin Klein’s new global creative strategy, announced in April 2016, to unify all Calvin Klein brands under one creative vision. The strategy comes as part of a global evolution of the Calvin Klein brand, which began with the reacquisition of the Calvin Klein Jeans and Calvin Klein Underwear businesses in 2013. As Calvin Klein looks to grow the brand to $10 billion in global retail sales, this new leadership is intended to further strengthen the brand’s premium positioning worldwide and pave the way for future long-term global growth. ⠀ The arrival of Raf Simons as Chief Creative Officer signifies a momentous new chapter for Calvin Klein,” said Steve Shiffman, CEO of Calvin Klein, Inc. “Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.” ⠀ As part of the creative strategy for the apparel and accessories business, Calvin Klein also announced the hire of Pieter Mulier as Creative Director, reporting directly to Mr. Simons. Mr. Mulier will be responsible for executing Mr. Simons' creative and design vision for all men’s and women’s apparel and accessories lines within the Calvin Klein brand.
A photo posted by Calvin Klein (@calvinklein) on
Сануулж хэлэхэд Раф Симонс Dior-оос 2015 оны аравдугаар сард гарсан байгаа. Харин түүний өв залгамжлагчаар Valentino-д олон жилийн турш ажилласан Мария Грация Кьюри энэ оны долоодугаар сард сонгогдсон юм.
